Paid Advertising
Microsoft Advertising
Reach the Audience Others Miss
Microsoft Advertising reaches over 1 billion people across Bing, LinkedIn, MSN, and the Microsoft Edge browser — with a uniquely high-value audience that skews older, more educated, and more affluent than Google’s.
For B2B brands, luxury products, and financial services, Microsoft Advertising consistently delivers lower CPCs and higher-intent traffic. We help you tap into this underutilised channel — with the same rigour and precision we apply to every platform we manage.
1B+
Monthly users across Microsoft network
30%
Lower average CPC vs Google
$100M+
Ad spend managed across platforms
Ad Formats
6 Ways to Reach Your Audience on Microsoft
Microsoft Advertising spans search, native, display, and retail — covering every touchpoint across the Microsoft ecosystem.
🔍
Search Ads
Appear at the top of Bing search results — reaching high-intent users with lower competition and more affordable CPCs than Google.
🖥️
Display & Native Ads
Visual ads served across MSN, Outlook, and Microsoft Edge — blending natively into premium content environments for higher engagement.
🛍️
Shopping Ads
Product listings on Bing Shopping — reach purchase-ready shoppers with rich product images, prices, and store information.
💼
LinkedIn Profile Targeting
Unique to Microsoft — target Bing users by their LinkedIn job title, industry, or company size for unmatched B2B precision.
🎯
Audience Ads
AI-powered audience targeting across the Microsoft network — reaching the right people based on intent signals, demographics, and browsing behaviour.
⚡
Performance Max
Microsoft’s automated campaign type — optimises across all placements simultaneously to maximise conversions within your target budget.
What’s Included
What Our Microsoft Advertising Service Includes
From setup to ongoing optimisation — we handle everything so your campaigns run efficiently from day one.
📋 Account Setup & Migration
- Full account build from scratch — or seamless migration from Google Ads with structure intact
- Keyword research tailored to Bing’s unique search behaviour and audience demographics
- Conversion tracking setup across all key actions — calls, form fills, and purchases
🎯 Precision Targeting
- LinkedIn profile targeting — job title, industry, seniority, and company — unique to Microsoft
- Demographic and in-market audience layering to reach your highest-value segments
- Remarketing lists to re-engage website visitors and past converters
📈 Ongoing Optimisation
- Daily monitoring of CPC, CTR, ROAS, and conversion data with real-time bid adjustments
- A/B testing of ad copy, extensions, and landing pages to continuously improve performance
- Regular reporting with clear insights — always know what’s working and why
Why Work With Us
Why Run Microsoft Advertising With Datavinity
Most agencies ignore Microsoft Advertising. We don’t — and our clients are better off for it.
01
Access a Premium, Underserved Audience
Bing users skew older, more affluent, and more educated — ideal for B2B, finance, travel, and luxury brands that need quality over volume.
02
Lower CPCs, Higher ROI
Less competition on Microsoft means your budget stretches further — often delivering 20–35% lower cost-per-click than equivalent Google campaigns.
03
Unique LinkedIn Profile Targeting
No other search platform lets you target by job title, industry, or company size. For B2B brands, this is a game-changer that Google simply can’t match.
04
Seamless Google Ads Migration
Already running Google Ads? We import and adapt your campaigns to Microsoft — preserving structure and learnings while optimising for Bing’s unique audience.
05
Daily Optimisation, Full Transparency
We monitor performance daily and share clear, regular reports — so you always know exactly where your budget is going and what it’s returning.
06
10 Years of Cross-Border Expertise
From China-to-overseas expansion to global brand building — we understand international audience behaviour across every major ad platform.
Ready to Reach the Audience Others Are Missing?
Book a free 30-minute strategy call. We’ll assess whether Microsoft Advertising is right for your goals — and show you exactly what’s possible with the right setup.
No commitment. No jargon. Just a straight conversation about what’s possible.